I realised today that if I'm buying an album or dvd which I think is embarassing, then I get it online because of the anonymity.

If I'm buying an album or dvd which I think makes me look cool, I buy it from a shop, and try to get served by the person who I think will appreciate my choice the most.

When I go to bookshops, I sometimes pick up books that I think will make me seem smart or trendy, and skim through the pages without actually paying attention. Coffee table shit about pop art, or aging literature which is lost on me, because in fact, I want to go to the graphic novel section, or the music biographies.